Stereotypes are enemies to professionals in any field since they often dull creativity and provide more two-way subjective views. The enemies also “invade” the event organizer profession because this profession is so dependent on human relationships that it is particularly vulnerable to unwarranted assumptions.
Some of today’s event organisers are quite familiar with live streaming, one of the most popular yet highly misunderstood new event techniques. In fact, there are some myths going around in broadcasting live making it avoided by some individuals (although they really need it).
There are at least five myths about live broadcasting that you should know and avoid!
Live streaming is only devoted to giant events only
This is a stupidity how a group of people think that live broadcasting and streaming services are only suitable for very big events that attracted no less than millions of live stream shows. This platform is perfect for developing small events without having to hire a variety of conventional equipment that can be very expensive.
Streaming live method tends to decrease the presence of direct visitors
This is a second myth based on a thought that people will not spend money if they can watch for free. Of course, this is not true because based on some surveys, up to 30 percent of people who watch live streams of an event will attend the same event directly on the next occasion. This is also evidenced by the fact that Live Streaming to Facebook has improved significantly last year.
Is this field expensive?
This is simply not true as more and more social media platforms are popping up where they can support live streaming for free. The most popular platform nowadays is Facebook Live.
These services are not very interesting!
Of course this goes against many surveys that say people tend to see live streams rather than watching recordings from the same show.
After the event your video will disappear immediately
In fact, you can still use your video when your event is complete. You can take the entire recording and reuse it.
What do event producers really need when they broadcast live video streams?
The producers need a platform that can increase the number of audiences as much as possible and with the minimum production cost possible. Sound like the principle of capitalism right? But the reality is like that. Most producers work according to the client’s direction and they are usually burdened with the minimum quota of audience agreed upon by both parties. In the process of making live streaming they also have to consider several factors one of which is the cost.
What they need to consider before choosing a best live streaming platform?
In considering a best live broadcasting service, one needs to consider content security, bandwidth costs, monetization & analytics, good customer support and top-tier CDN.
Content security: Want to live stream your events safely? The content security prevents the abuse of your streaming video.
Bandwidth costs: Bandwidth costs can be quite expensive and since not every platform offers the same cost, you should be selective in choosing according to your financial ability.
Monetization & analytics: This is very useful if your streaming video is actually used for commercial purposes.
Customer support: It is best to choose who can offer guidance 24 hours a day and 7 days a week. You do not know when you will have problems.
CDN: CDN stands for Content Delivery Network. A CDN allows you to reach up to millions of audiences, not limited to your country of residence.
From the above explanations we can understand that live streaming is inevitable in modern marketing and that we need to consider the above parameters before deciding to hire a live streaming service.