How to Make a Webinar Plan
Before you conduct a webinar there are things that you need to do. It will help you achieve your objectives if you plan in advance to ensure that you don’t accidentally forget things.
Determine Which Software You’ll Need
Choose the software you’ll use in advance of the event. You want to not only choose but also to practice, so that you can ensure that you can use the software the way it’s meant to work.
Identify Your Audience
Know who you want to reach so that you can choose your topic as well as how you’ll market the event. Knowing your audience first is the best way to do both things right.
Choose Your Topic
Pick a narrow topic or theme that your audience would enjoy. If it is a way to solve a serious problem your audience has, it will be useful to them during the event and after.
Develop Your Message
Work on the message you plan to deliver, create an outline, find some statistics, as well as products and/or services that you can promote in conjunction with the event.
Set Date of Event
Early on, set a date. Six weeks ahead of the event is a good time to set the date so that you can start pre-marketing and marketing for maximum exposure and attendance.
Invite Your Audience
If you already have an audience and list members, invite them to the event first. Offer them an early bird discount or notice of the event.
Develop a Marketing Campaign
Now that you know the date and the topic, you can start developing your marketing materials and collateral. You can decide whether or not you plan to do a PPC campaign or get your affiliates to promote the event.
Create a Landing Page
Develop a landing page for the event that allows your audience to learn about what is going to be included in the webinar, and give them a good reason to sign up.
Load Autoresponder Messages
Be ready in advance for people to sign up. This should put them on your list so that they can receive marketing messages and more automatically.
Craft Social Media Posts
Along with the autoresponder messages, create social media messages, memes, infographics and more to help promote your event.
Creating a Sales Page
Every webinar needs an ultimate reason besides adding value to your customers’ lives, and that is where the sales page comes in. You can promote the product before, during and after the event with the right sales page.
As they say, practice makes perfect. You want to sound relaxed and casual or people will leave. If you sound like you’re reading a speech, the audience will be turned off.
When people sign up for your event, ensure that you have a means to send them a reminder about the event they signed up for the day before and day of the event to maximize attendance.
During the webinar, don’t forget to set up the recording so that you can have the event transcript to use later – to create other products or to send to those who were unable to attend the live event. The main event isn’t the only way to earn money and become successful. Be sure to follow up after the event to ensure that the webinar isn’t the last time your clients hear from you.